Market analysts are now readying themselves for a showdown between Hillary Clinton and Donald Trump in the presidential elections, and Matt Cox spoke to Colin Cieszynski, Chief Market Analyst at CMC Markets Canada, who explained how to price the battle into the markets.
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
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