This week, we’ve heard all about short-termism among companies; but what about employees? Nick Peters finds out with Kate Cooper from the Institute of Leadership and Management.
Nick learns about why employee ownership is a great way for owners of a successful business to realise some of their investment but stay involved, and produce a massive boost to workforce morale. with Simon Mounsey from Agilisys.
Nick and Alan Leaman, CEO at Management Consultancies Association, discuss public trust in business and politics post-Brexit.
And have you ever wondered about the job of comments moderator on a web site? Nick finds out how it’s done from Arax Poshtvar is a member of the comments moderation team at the Guardian.
Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Wey Education is an education group operating the UK's only online fee-paying secondary school, "InterHigh”. And on the day of its unaudited interim results for the six months to February 2016, the company’s Chairman, David Massie, joined Nick Peters and Louise Cooper to discuss their performance.
Nick Peters looks at cinema advertising agency Pearl and Dean’s loss of shares in the advertising market. Peter talks to Kathryn Jacob, Pearl and Dean CEO, about how this came about. She talks about the struggles the company had to face and how they recovered. Kathryn also talks about how the company has changed from a cinema to a film company.
Nick also speaks to Raymond Snoddy about the new paper-only tabloid newspaper, The New Day Nick compare the Independent’s choice to become a digital newspaper and the birth of the new tabloid. Together they talk about the vicissitudes between print and online publications as well as how modern paper publications are changing.
Nick also talks about the role of marketing in the structure of any business.
Chief marketing Officer Sholto Douglas-Home from global recruitment firm Hays says marketing should ‘man up’ and brace themselves for a brighter future of marketing.