Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Nick Peters looks at cinema advertising agency Pearl and Dean’s loss of shares in the advertising market. Peter talks to Kathryn Jacob, Pearl and Dean CEO, about how this came about. She talks about the struggles the company had to face and how they recovered. Kathryn also talks about how the company has changed from a cinema to a film company.
Nick also speaks to Raymond Snoddy about the new paper-only tabloid newspaper, The New Day Nick compare the Independent’s choice to become a digital newspaper and the birth of the new tabloid. Together they talk about the vicissitudes between print and online publications as well as how modern paper publications are changing.
Nick also talks about the role of marketing in the structure of any business.
Chief marketing Officer Sholto Douglas-Home from global recruitment firm Hays says marketing should ‘man up’ and brace themselves for a brighter future of marketing.