Share Sounds. from Marketing Watch related to Travel & Holidays - Destinations

Podcast Directory


Genre: Travel & Holidays / Topic: Destinations
Strand: Share%20Radio%20Afternoon
Programme: Marketing Watch
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Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests:

Dilesh Bhimjiani, Matt Winton


Published: