Podcasts from Marketing Watch related to Travel & Holidays

Podcast Directory


Genre: Travel & Holidays
Programme: Marketing Watch
Clear Selection

Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests:

Dilesh Bhimjiani, Matt Winton


Published: