Share Sounds from Marketing Watch presented by Nick Peters related to Travel & Holidays

Podcast Directory

Genre: Travel & Holidays
Strand: Share Radio Afternoon
Programme: Marketing Watch
Presenter: Nick Peters
Clear Selection
Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests:

Dilesh Bhimjiani, Matt Winton

Published:
Listen

© 2022 Share Radio: as from Friday 5th May 2017 when Share Radio went 100% online, the station, together with its sister channel Share Music, operate as part of Share Premium Ltd, which is registered in England, no. 10446463 VAT Regn. 267624772. 

Web Design Agency: Zebedee