Podcasts from Modern Mindset

Adam talks to personal finance expert, author and TV presenter Jasmine Birtles about the 70th anniversary of the NHS and what companies, such as retailer Iceland, are doing to reward or incentivise people who work for the NHS and other emergency services. They discuss how companies can build goodwill and increase loyalty by rewarding those who go the extra mile. They talk about the psychology of discounting and deals and how we’ve moved on from feeling embarrassed about showing a discount voucher to a waiter in a restaurant.

Adam talks to cardiologist Rick Shakes and Founder of Prescan Eddy Van Heel about why we have regular check ups in several areas of our life such as car MOT’s and regular dental check ups but rarely have a thorough health check that can look for the warning signs of serious medical issues such as cancer, heart disease and others. The founder of Prescan also reveals that his own company detected a form on cancer early enough to avoid what would otherwise be a potentially deadly outcome. They discuss why we have a tendency to bury our head in the sand when it comes to the most precious commodity – out health!

Adam talks to Dr. Erica Mallery-Blythe, an expert on medical conditions related to radio frequency and Brian Stein of the Radiation Research Trust about the growing scientific evidence that mobile phone radiation and WIFI are now linked to various cancers. They discuss why there is an unwillingness to talk about the dangers as mobile phones and WIFI is often ranked as the things we want and need most in our lives. They discuss why the government and the telecoms industry have a vested interest in not warning people of dangers and what you can do if you’re worried about the health risks but still want to keep using WIFI and your phone.

Adam Cox talks to Michael Shapiro, Head of Commercial Litigation & Dispute Resolution at GSC Solicitors LLP, about one of the most visible parts of the legal process: litigation. Michael explains that a lot of litigation comes about as a result of poor planning at the start of a business relationship, and that prevention is much better and cheaper than the cure. He talks about why factors such as ego, stubbornness and revenge can drive a case to court – and why there are much better, and far less risky, ways to seek resolution. Would you take your business to court to prove a point?

Adam Cox talks to business strategist Clive Daley, who is committed to helping retailers evolve and adapt to the dramatic changes that have occurred on our high streets and retail parks. Clive highlights that, while many retailers have been hit hard by the growth of online alternatives, there is still a place in the market for “experiential retail”. He talks about the rise of online market places – including the fast-growing online service Mano Mano, which intends to create a new way for people to buy and sell home and garden products; an industry that currently remains a place where most people still expect to physically see bricks-and-mortar retailers. They discuss why the DIY and home improvement industry is ripe for a seismic shift: could this potential “DIY disruption” be a good thing? Find out more at www.cfdstrategicsolutions.com.

Adam Cox is joined by international speaker and TV presenter Luke Scott, to talk about why he rejected corporate life as sales director of a major software firm to build his own lifestyle brand. Luke talks about how few business owners and managers lead effectively, and why “conscious leadership” can make a dramatic difference to results. He also provides some tips about how to build a personal brand, and shares why it’s an exciting time to celebrate what makes you stand out – and how that can be monetised. Find out more at www.lukescottofficial.com.

Adam Cox talks to Saleem Sheikh, Senior Partner at GSC Solicitors LLP, a City-based commercial law firm. When he was younger, Saleem had his sights set on being a pilot; but a family tragedy saw his career trajectory instead take a turn towards law. He discusses how entrepreneurs and business owners need to plan for the worst case scenarios we’d all rather not think about – such as bereavement and illness – and his role in helping with that. He also talks about the need for a trusted advisor – in business and in life – to help navigate life’s pitfalls, and why we need to be communicating with the next generation to create legacies that can genuinely last. To find out more, go to www.gscsolicitors.com.

Adam Cox talks to Saadia Valasarie Sultan, an entrepreneur who walked away from a family business worth millions to pursue her passion. Saadia has founded Mind Flow Surfer: a business that uses applied psychology techniques to create rapid change in clients. She is an avid believer in consciously living life in an emotional state that is most conducive to achieving success – both personally and professionally. From morning meditation to thinking about the future in specific ways, she provides mindset tips to unlock the potential she says we all have within us.

Adam Cox speaks to mentor and business coach, Denise Mortimer, about why many women are looking online and to social channels to create businesses later on in life. While the barriers to entry are low, Denise explains that it’s never been so important to carve a niche based on genuine value in order to create visibility in the online space. More and more people are becoming life coaches, but do we really need coaches when so much self-help content is free and widely available?

Adam talks to Iain Hunter, CEO of iDE Global, a charity that doesn’t believe in giving charity. Iain discusses why instead of giving donations, it’s better to sell products to communities that can help them establish their own businesses and learn their own skills. They discuss how pride and dignity can flourish when entrepreneurs are empowered in the poorest regions. For more information, go to www.ideglobal.org.