Share Sounds. from Marketing Watch related to Entrepreneurs & Business Leaders - Small Businesses

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Genre: Entrepreneurs & Business Leaders / Topic: Small Businesses
Programme: Marketing Watch
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Nick Peters

Marketing Watch: The Marketing of Food and Bloggers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Marketing of Food and Bloggers
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests:

Arwa Mahdawi, Paul Miller

Published:
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Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day, Colin Williamson, Sam Scott

Published:
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