Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.
Adam talks to Douglas Vermeeren, a serial entrepreneur, speaker, film maker and author about his mission to interview 400 of the most successful business people across multiple industries. Douglas was so inspired by the book Think and Grow Rich that he emulated the approach used by Napoleon Hill and updated it for the 21st century. Douglas shares key insights on delegation, finding and keeping talent, marketing and focus in an insightful conversation that will be invaluable to business owners and entrepreneurs.
Adam talks to city lawyer Clive Halperin from GSC on the life cycle of a business and what the key events throughout that life are that may need the help of a business doctor. From the legal entity at conception to the growth stages and problems with accessing finance or sacrificing equity for investment. They also discuss the issues that can lead to the death of a business and also discuss why businesses rarely have the equivalent of a health check.
Adam talks to personal finance expert, author and TV presenter Jasmine Birtles about the 70th anniversary of the NHS and what companies, such as retailer Iceland, are doing to reward or incentivise people who work for the NHS and other emergency services. They discuss how companies can build goodwill and increase loyalty by rewarding those who go the extra mile. They talk about the psychology of discounting and deals and how we’ve moved on from feeling embarrassed about showing a discount voucher to a waiter in a restaurant.
Adam Cox talks to Michael Shapiro, Head of Commercial Litigation & Dispute Resolution at GSC Solicitors LLP, about one of the most visible parts of the legal process: litigation. Michael explains that a lot of litigation comes about as a result of poor planning at the start of a business relationship, and that prevention is much better and cheaper than the cure. He talks about why factors such as ego, stubbornness and revenge can drive a case to court – and why there are much better, and far less risky, ways to seek resolution. Would you take your business to court to prove a point?
Adam Cox is joined by international speaker and TV presenter Luke Scott, to talk about why he rejected corporate life as sales director of a major software firm to build his own lifestyle brand. Luke talks about how few business owners and managers lead effectively, and why “conscious leadership” can make a dramatic difference to results. He also provides some tips about how to build a personal brand, and shares why it’s an exciting time to celebrate what makes you stand out – and how that can be monetised. Find out more at www.lukescottofficial.com.
Adam Cox talks to Saadia Valasarie Sultan, an entrepreneur who walked away from a family business worth millions to pursue her passion. Saadia has founded Mind Flow Surfer: a business that uses applied psychology techniques to create rapid change in clients. She is an avid believer in consciously living life in an emotional state that is most conducive to achieving success – both personally and professionally. From morning meditation to thinking about the future in specific ways, she provides mindset tips to unlock the potential she says we all have within us.
Adam Cox speaks to mentor and business coach, Denise Mortimer, about why many women are looking online and to social channels to create businesses later on in life. While the barriers to entry are low, Denise explains that it’s never been so important to carve a niche based on genuine value in order to create visibility in the online space. More and more people are becoming life coaches, but do we really need coaches when so much self-help content is free and widely available?
Adam Cox talks is joined by Lauretta Cundy, Director of Mad About My Business, to discuss the growing trend for companies to invest in Corporate Wellness. Lauretta discusses the issues that exist in companies of all sizes, and how a psychologist can help; as well as talking about the myths and misconceptions surrounding wellbeing in the workplace, and why investing in the mental wellbeing of staff could be a strategic competitive advantage.
Adam speaks to Vice President of International at Etsy, Nicole Vanderbilt, about the psychological barriers woman can experience when starting a business. Etys is a platform that enables people to create original products and reach a global audience. In contrast to most other sectors, 86% of Etsy sellers are female. Also joining the discussion is Mahri McKenzie, one of Etsy’s female online sellers, to talk about her experiences of both the opportunities – and risks – that come with being a woman in business.