Adam Cox is joined by branding expert Desislava Dobreva, also known as “The Branding Queen”. Des discusses exactly what branding is – and what it isn’t. They talk about why brands are so important, and how smaller companies and sole traders can use the principles of branding to build and establish a brand that is effective. Des offers some tips, and advises of the key pitfalls to avoid.
Adam is joined by Chrissa and Victoria Tolidou also known as the Tolidou Sisters about the growing trend of personal branding. They explain how more and more individuals are leveraging their talents and expertise to become brands and explain how best to define your personal brand. They share their story of how a house fire have them a burning ambition to build their own brand and offer a few essential tips on personal branding.
Adam Cox is joined by Top 50 iTunes podcaster and podcast consultant, James Burtt. They discuss the growing popularity of podcasts, and why hosting and creating a podcast can bring huge benefits to entrepreneurs and businesses. He offers some tips about how to launch a podcast and how to ensure it gets listeners.
Adam Cox talks to success coach Matt McAllen about the nature of addiction. Matt explains how he hid a cocaine addiction from his family for 17 years, and how he broke his own addictive patterns and went on to help others with similar issues. They discuss how some addictions can be helpful as well as harmful, and Matt shares his advice on how to break addictive habits.
Adam Cox is joined by entrepreneurial accountant and cashflow expert, Shishir Khadkar, to discuss how so many business owners risk financial ruin by being unaware of key parts of their financial situation. Shishir shares why the single most important financial discipline is cash flow – and the ability to be aware of it and its implications in business. He also gives some practical tips on how to immediately improve cash flow control, which could mean the difference between a business failing and succeeding.
Adam talks to Hannah Hawkshaw, a blogger, international speaker and founder of Social Media company Branding Marketing Results. Hannah discusses her journey from being confined to home as a result of a health condition and then using that time to become competent in blogging and social media to the point that she was being asked to do work for clients while still a teenager. They discuss the psychological principles that stop people from fully utilising digital marketing platforms and also the principles that make them so effective. Hannah shares a few tips to amplify social media for businesses large and small and talks about how this will be even more important in the future.
Adam Cox talks to comedian James Mullinger, who left the UK for a new life in Canada. While James had moderate success in the London comedy scene, his career exploded when he made the move to Canada. James discusses why Canada isn’t the land of snow and ice that most people assume it is and that, due to its size, it’s actually much more varied than most Brits would know. He reveals how his unique perspective on Canada as an outsider helped his comedy career, and explains why Canada makes such a great place for a holiday.
Adam Cox talks to Lea Vendrami, a personal stylist and image coach, about the importance of personal branding and looking the part in business. They discuss the link between what we wear and our confidence levels and how those people that look the part tend to be perceived and treated differently from the norm. Lea explains that having the right wardrobe doesn’t need to be expensive and offers tips to revamp your closet.
Adam talks to Helen Parker, a money saving expert and passive income coach, about how to create an income outside of the typical employment model. They talk about models of passive income including multi-level marketing and why this model has a bad reputation. They explore how this model can work and what kind of people would work well in a system that allows for personal flexibility and therefore requires self-discipline and a desire to influence others.
Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.