Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.