Podcasts from Marketing Watch related to Technology - Gadgets & Gizmos

Podcast Directory


Genre: Technology / Topic: Gadgets & Gizmos
Programme: Marketing Watch
Clear Selection

Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day, Colin Williamson, Sam Scott


Published:
Nick Peters

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Artisan Craft Based Advertising, Iconic Ads and the New Blood Shift
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests:

Nick Parker, John Donovan, Paul Drake


Published:
Nick Peters

Marketing Watch: Advertising Week Europe

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Advertising Week Europe
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests:

Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe


Published:
Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong


Published: