Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Douglas Rushkoff, Penny de Valk, Natasha Owusu, Maxine Hurley
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Steve Nash, CEO of the Institute of the Motor Industry, joins Nick Peters and Chris Bailey to discuss the motor industry, after research revealed that manufacturer's predictions on the popularity of electric or hybrid vehicles may be wildly wrong.
Nick Peters hits the Shop Floor this week to talk to Duncan Exley, Executive Director of the Equality Trust about the massive advantage children of well-off parents enjoy compared with children of equal ability from less advantaged backgrounds.
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