The longer-term future for the advertising industry is very different, as we spend much of our time on mobiles, tablets and watching streamed content. Already advertisers are using every kind of hi-tech digital tool to plan and measure their campaigns to get their messages to customers. But the changes are said to have caused a growing gulf between the old-school creatives who come up with the campaigns and the tech people who are needed to deliver the ads. RadiumOne has launched a new division to explicitly deal with this issue, and Share Radio spoke with the European MD of the company, Craig Tuck, who joined us to talk about the future of advertising.
How long do you spend online? Last year - the average adult spent three hours and nine minutes every day surfing the web - according to the internet advertising bureau. A typical household has more than seven online devices So what are we doing and what effect is it having on our lives? To find out, Georgie was joined by Dr Bernie Hogan, from the Oxford Internet Institute.
Many banks are looking into new ways to replace the password. But is the tech contained in our smartphones good enough to protect our assets, or is this another fad being leapt on by banks trying to appeal to the younger and tech savvy generation? Matt Cox spoke to Meaghan Johnson, Co-Founder and Director of Research at fintech thinktank 11:FS, about why there is so much interest in this area.
Tesla has announced that all cars it now builds will have the hardware needed to be "self-driving". The electric carmaker, headed up by Elon Musk, is planning on including vital equipment such as cameras, sensors and forms of radar. To find out the implications of this announcement, Matt Cox spoke to David Bailey, Professor of Industry at Aston Business School.
Sue Dougan is joined by Rachel Springall, personal finance expert at moneyfacts.co.uk. Today they discuss Sir Philip Green's upcoming meeting with the pensions regulator as well as the news a third of people get poor or no mobile phone reception at home. Plus how self driving cars could become the future of motoring. All these stories and more on The News Review.
Financial technology, also known as Fintech, is one of the hottest areas of investment at the moment and Britain is at the forefront. Startups are beating the banks by offering cheaper, quicker, online services. Today the Royal United services institute (RUSI) holds an event debating the following "Defining Fintech: actors, challenges, opportunities and financial crime". Dr Inês Sofia de Oliveira, Research Fellow, Centre for Financial Crime & Security Studies, Royal United Services Institute (RUSI) joined Share Radio ahead of the event.
It seems the Square Mile is being hit by more so-called ransomware attacks than anywhere else in the UK. Ransomware is the digital equivalent of highway robbery. Precious company data is stolen or encrypted, and will not be returned in a readable form unless a ransom is paid. Data from specialists, Malwarebytes, found the City suffered 670% more such attacks than the next nearest area - Manchester. Chris Boyd, Malwarebytes’ intelligence analyst, told Share Radio’s Nigel Cassidy that ransomware attacks are nothing less than a modern day protection racket.
Social media app Snapchat could soon be publicly owned, with the initial public offering set to value the company at £20.5 billion. It comes after its owner Snap Inc. reportedly settled on Morgan Stanley and Goldman Sachs to underwrite the IPO, which is being referred to as a 'mega-unicorn', a term reserved for any companies valued at over $10 billion. Share Radio's Joe Aldridge spoke to Tech Consultant Chris Green about the company's plan.
A new research from Palo Alto Networks highlighted that 51% of IT security professionals find it difficult to communicate with senior management around security incidents. Greg Day, VP & Chief Security Officer at EMEA, Palo Alto Networks, discusses this issue.
The joined $100 billion technology investment fund between Saudi Arabia's top sovereign wealth fund and Japan's SoftBank Group has the potential to change the investment landscape. The new London-based fund could at current levels account for roughly a fifth of all such global venture capital investment. Seijiro Takeshita, Professor of Management and Information at University of Shizuoka, Japan, discusses the plan.