The financial services industry is the perfect target for a cyber-attack, a report from lobby group, TheCityUK, has warned. Marcus Scott, Chief Operating Officer at TheCityUK, told Sarah Lowther and Chris Bailey why the banking and financial sector need to be more resilient to cyber-attacks.
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Lord John Browne, Neil Pickering, Paul Jackson, Leeson Medhurst
Pavegen are a company who have come up with revolutionary technology that transforms the power of people's footsteps into energy. Linda Lewis meets the CEO Laurence Kemball Cook, who reveals how the company has teamed up with Tribal Planet in Silicon Valley to turn the data from footsteps into a 'digital currency' which people can spend using their mobile phone.
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Sarah Pennells explores the definition of robo-advice, its pros & cons, and why more and more companies are using them when giving advice about your money. Keith Churchouse, from Saidso, and Jason Butler, founder of Bloomsbury Wealth Management, explain what happens if a customer is wrongly advised. Michelle Pearce, from Wealthify, looks at how customers pay when using this type of service, while Lesley James, from Simplified Money, defines what kind of help robo-advice actually offers to customers.
Keith Churchouse, Jason Butler, Michelle Pearce, Lesley James
Bitcoin is an unregulated, independent, decentralised virtual currency, thought to be impervious to fraud or theft and with no transaction fees.
It was invented - it's claimed - by the mysterious Satoshi Nakamoto in 2008.
Then last week an Australian computer scientist named Craig Wright, came forward claiming he was Satoshi.
But does it matter who invented Bitcoin? and what are the problems with cryptocurrencies? Listen to Billy Bambrough, City A.M.'s deputy news editor
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.