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Genre: Entrepreneurs & Business Leaders / Topic: Profiles
Strand: Investment%20Perspectives
Programme: Share Radio Breakfast
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Nigel Cassidy

Apple are the UK’s coolest brand – but what makes a cool brand?

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Apple are the UK’s coolest brand – but what makes a cool brand?
Every year since 2001, the British public and a self-appointed CoolBrands Council have voted for the UK's coolest brands. Apple tops the list with the Glastonbury Festival in second. But is this list anything to go by, or is it just a gimmick? Adrian Day, a brand and communications consultant, who’s also Non-Executive Director of Adrian Day Advisors, joined Share Radio to discuss the concept of a cool brand.
Guests:

Rachel Winter, Adrian Day

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Nigel Cassidy

Marston's profits rise - CEO Ralph Findlay on their last preliminary results

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Marston's profits rise - CEO Ralph Findlay on their last preliminary results
British brewery and pub operator Marston's has released its preliminary results. Profits before tax underline £98 million, up 7%, and the group posted statutory figure of £80 million, compared to the £31.3 million recorded in the previous year. CEO Ralph Findlay joined Share Radio to discuss the group's results.
Guests:

Louise Cooper, Ralph Findlay

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Nigel Cassidy

HiFX Economist Andy Scott on the Autumn Statement

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

HiFX Economist Andy Scott on the Autumn Statement
Andy Scott, Economist at HiFX, joined the programme to share his view on the Autumn Statement. We started by asking a comment on Hammond's pledge that Britain will have to borrow £122 billion more over the next five years than it planned before June's Brexit vote.
Guests:

Louise Cooper, Andy Scott

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Nigel Cassidy

Snapchat's IPO: Will youngsters stay loyal to the platform?

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Snapchat's IPO: Will youngsters stay loyal to the platform?
Snapchat is going for a share float, and it could be the largest technology listing in years. Social media platform's owner Snap, is said to be testing the water for a valuation of between 20 to 25 billion dollars. Since it started in 2012, the company has experienced phenomenal growth. It now has more than 100 million daily active users, of whom some 60% are in the key 13-24 age bracket that advertisers are so desperate to hook. But will fickle young users stay loyal if something new comes along, and are they the most lucrative market to tap for advertising? Share Radio's Matt Cox spoke to Leslie Pfrang, Partner at Class V Group, which works to prepare companies when going public and handling the IPO process, to discuss what Snapchat's move means for the IPO market.
Guests:

Louise Cooper, Leslie Pfrang, Matt Cox

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Nigel Cassidy

The Toblerone scandal: why change its triangle-shaped chocolates?

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

The Toblerone scandal: why change its triangle-shaped chocolates?
Consumers have spoke out against Toblerone and parent company Mondelez after they announced they would be changing its distinctive triangular chocolate chunks to combat rising costs. Share Radio's Matt Cox spoke to John Bradley, a former Marketing chief at Cadbury and author of the book "Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand", to discuss why a company might be tempted to meddle with its brand.
Guests:

Louise Cooper, John Bradley, Matt Cox

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