Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Tony Wheeler, Co-Founder of Lonely Planet, joins Sue Dougan on the programme this week. He tells Sue how he set up the company with his wife Maureen. Speaking of his adventures all over the world, Tony shares some of the tracks that accompanied him along his travels.
Lisa Harris, Digital Editor, joins Sue Dougan on this week's programme with Sainsbury's Magazine. Sue and Lisa look at the power of turkey and why it's such a versatile ingredient with Amir and Limor Chen, founders of Strut and Cluck, ahead of their restaurant opening in Shoreditch. Scandinavian duo, David Frenkiel and Luise Vindahl, founders of Green Kitchen Stories, head off to the test kitchen at the Sainsbury’s Magazine office to discuss their new smoothie recipe book, Green Kitchen Smoothies. Sam Clark shares the story of his restaurant- Moro- which focuses on a blend of Spanish and North African cuisine; while Rich Havardi, co-founder of Nama Foods, and John Tabatabai, of Rawligion, explain the why raw food is highly nutritious and why ‘clean eating’ has become so popular.
Lisa Harris, Amir Chen, Limor Chen, David Frenkiel, Luise Vindahl, Sam Clark, Rich Havardi, John Tabatabai
The Entrepreneur Show takes a look at interesting businesses and talks to the people behind them. Whether you already run your own business or are thinking about taking the plunge, we'll bring you everything you need to guide your business from concept to success.
Yasmina Siadatan, businesswoman and former Apprentice winner, spoke to Nick Peters ahead of the IoD Women as Leaders Conference. At the conference, Yasmina will be speaking about how UK female entrepreneurs lag behind the US, and how businesses will be measured by what positive impact they have on their environment and society.
This week on Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at the role of unions in business with Tony Devlin, National Officer for Unite the Union, and Luke Primarolo, Regional Officer for Unite the Union. Guy Standing, Professor of Development Studies at SOAS, discusses zero-hour contracts and the rise of a new social class, the precariat, whose working lives are filled with uncertainty and doubt. Craig Preston, Managing Director at IDG, explains why businesses should nurture their staff's passions in order to learn new skills about leadership and teamwork.
Tony Devlin, Luke Primarolo, Guy Standing, Craig Preston, Jake Meyer, Giles English
JustLoans Group is an alternative lender aiming to disrupt business banking. Founded by serial entrepreneur John Davies who's been involved in the lending industry for over thirty years since 198, the company only lends to SMEs and they've developed a fintech platform which gives initial lending decisions in ten minutes. Linda Lewis finds out why their CEO is on a mission to disrupting business banking.
Linda Lewis meets the founders of The Inner Circle - an online dating platform for connecting 'successful singles around the world' with an app, a website and regular social events. They won first prize for best niche dating app at the European Dating Awards in May and theit co-founder, David Vermeulen, was voted entrepreneur of the year. Linda finds out how the company is planning to expand in other cities in Europe and the US.
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.