As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
What is peer-to-peer lending? Sarah Pennells looks at the method behind it and how it can help set up a business and how crowdfunding can become a platform to a successful company. Sarah speaks to Karen Kerrigan, Director of UKCFA and Chief Legal Officer of Seedrs; Lucy Bott, Head of Customer Operations at RateSetter, a market place where rates are set by investors and borrowers; and Tom Britton, CTO and founder of Syndicate Room. While Tom and Lucy discuss the differences between peer-to-peer lending and crowdfunding, Karen looks at women and their attitude towards the latter. Neil Faulkner, founder of 4thWay, also gives advice on peer-to peer lending and any risks that you should be aware of. Sarah also speaks with Gem Misa, founder of Righteous and CauliRice, about her experiences in setting up her businesses using crowdfunding.
Karen Kerrigan, Lucy Bott, Tom Britton, Neil Faulkner, Gem Misa
Sue Dougan speaks to Rob Hallett, former president of international touring at AEG Live, who looks back at his journey in the music industry and his collaboration with a variety of artists including Michael Jackson, Duran Duran and Justin Timberlake. Now the CEO of Robomagic, a global network of independent promoters, who advertise national and international tours for A-list artists. Rob shares his favourite tracks, including David Bowie and Leonard Cohen, that paved his career in the music industry.
The Entrepreneur Show takes a look at interesting businesses and talks to the people behind them. Whether you already run your own business or are thinking about taking the plunge, we'll bring you everything you need to guide your business from concept to success.
The annual Women in the World Summit is due to meet in New York, in the hope of celebrating female icons and leaders from sectors ranging from artists to activists. But is enough being done? Matt Cox spoke to Fiona Reynolds from Investment firm PRI, who explained the issues facing women in business, and what can be done to remove hurdles facing them.
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
This week Nick looks at Twitters 10th birthday and how TFL are revolutionizing advertising for all London's commuters, with Jason Cotterrell of Exterion Media and Dominic Rushe, Guardian US Business Editor.