For three years, Houston PR has been collecting jargon and buzzwords. The company writes to correspondents and editors in the UK and the US once a quarter, asking them to identify the words and phrases that annoy them the most. Hamish Thompson, Managing Director at Houston PR, joined Nigel Cassidy and Louise Cooper to reveal the most annoying jargon.
Linda Lewis visits Bodybuilding.com, an American online retailer which describes itself as the world’s largest online sports nutrition store, selling more than 13,500 different health and fitness supplements and accessories to customers in more than 155 countries. The company has just launched in the UK and has big ambitions to shake up the fitness market over here, not just by selling supplements but also with their extensive range of videos and online fitness advice.