In Marketing Watch this week Nick Started by speaking with Rick Hirst, CEO of one of Britain’s leading advertising agencies Carat, And questioned whether he thought Channel 4's accusation of the BBC's highly popular Great British Bake off was a huge risk.
Then Nick spoke with Guy Phillipson, from the Internet Advertising Bureau about how Adblock Plus, will start allowing ads that it finds acceptable on your browser without your knowledge.
Nick talks to Chris about the rise of in-house marketing departments and how they are having to create digital content ever more quickly in order to keep up with online audiences. And he hears from Ed, a native Australian who’s travelled the length and breadth of Britain in order to understand how companies just aren’t getting their marketing right.
Nicola Mendelsohn, vice president for Facebook EMEA, said last week video content on Facebook is growing more quickly than the company ever anticipated – in one year, video views on Facebook have gone from one billion to 8 billion. And what goes for ordinary people goes double for brands. Nick discusses this with Moz, whose company offers brands and publishers their own video feeds. Plus, have you ever sat in business meetings playing BS Bingo? Ticking off all the clichés your colleagues around you are using? Hamish Thompson created the prbuzzsaw.com web site, where PRs can paste their copy and get it scanned for BS PR buzzwords.
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.