How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Plastic 3D printers have slipped into the public consciousness and are used by companies to print bespoke plastic parts - but what if the same could be done with complicated metal structures for use across industry and manufacturing? Matt Cox has been hearing from Dan Michaels, German Business Editor at the Wall Street Journal, who's recently written about the new industrial process.
Speakers at the RICS UK Conference are due to discuss future cityscapes and how technology can help, as analysts worry that our cities won't be prepared for the needs of generations to come, unless fast action or rigorous planning takes place. Futurologist Dr Simon Moores, explained what needs to happen to future proof a city.
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Many people don't switch broadband, mobile or TV provider - not because switching is confusing, but because finding the best deal can be a challenge. Sarah Pennells is joined by Peter Earl, Head of utilities at ComparetheMarket.com, Matt Powell, Editor at Broadband Genie, and Naufal Zamir, CEO of RightCallApp, to discuss how to save money on broadband bills.
Peter Randall, CEO of London start up SETL, talked about blockchain and its impact on financial institutions. SETL is launching ‘the world's first commercial platform for using blockchain technology to register and settle securities transactions’. Peter discussed the platform.
An online “code of conduct” aimed at fighting hate speech has been launched by the European Union in conjunction with four of the world’s biggest internet companies. Facebook, Twitter, YouTube and Microsoft have all been involved in the creation of the code, which is particularly aimed at fighting racism and xenophobia across Europe. Chris Green is a tech journalist and consultant, and he looked at the rules.
Researchers at Leibinz University in Hannover are creating an artificial nervous system, making it easier for robots to work side-by-side with humans. Experts predict that relationships between robots and humans may soon become common-place, so Robert Van Egghen spoke to Julie Carpenter, a roboticist from the University of Washington, about the future for human-robot relationships.
Should we have been surprised to learn this week that the US nuclear weapons force still uses a 1970s-era computer system -- complete with 8-inch floppy disks.
Younger listeners may not even know that a floppy is a 1970s- era magnetic storage medium -- a thin disc sealed in a rectangular plastic carrier which you stuck in your computer.
Anyway, the very idea that mission- critical ballistic missiles and nuclear bombers were being run on an old IBM computer, got us thinking about how much ancient computer technology is still in daily use out there. And why.
Prof. Alan Woodward, University of Surrey technologist, joins Nigel Cassidy