In our weekly technology section, Sophie Deen, founder of Bright Little Lab, joins Georgie in the studio, to discuss the biggest tech stories around. On the agenda, MPs have recommended that companies should be fined if they fail to guard against cyber-attacks, and home Wi-Fi will apparently get even better with the launch of the new BT Smart Hub, plus UberEATS is being tested in the centre of the capital, while Ministers want to increase the fixed penalty for mobile phone use from £100 to £150 as part of a crackdown on dangerous driving.
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
The Electronic Entertainment Expo (E3) is underway in Los Angeles, as the latest developments within the industry are showcased. With the sector currently generating nearly £1.5 billion for the UK economy, Matt Cox spoke to games industry expert, Matthew Barr, from the University of Glasgow.
Microsoft looks set to buy professional networking site, LinkedIn. But does the deal make sense from a tech perspective? Martin Garner from CCS Insight, which provides market analysis for companies in the mobile and wireless sector, gave his view on the deal, as well as discussing Apple and its latest Siri announcement.
In 2015, during London Technology Week, Wayra UK launched startupDNA, the first research study to reveal the social makeup of Britain’s start-up ecosystem. The Diversity Tech Summit is designed to bring together key individuals to pursue a diversity agenda and meet the challenges outlined in the startupDNA executive summary. Danny Bartlett, from Wayra UK, joined Share Radio to talk on the summit.
Linda Lewis meets the founders of The Inner Circle - an online dating platform for connecting 'successful singles around the world' with an app, a website and regular social events. They won first prize for best niche dating app at the European Dating Awards in May and theit co-founder, David Vermeulen, was voted entrepreneur of the year. Linda finds out how the company is planning to expand in other cities in Europe and the US.
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.