After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship.
Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
Sophie Deen is a former lawyer, strategist at global tech company SamKnows, school counsellor with the Place2Be, and most recently working on teacher training and international expansion at Code Club. We think that qualifies her to join Georgie in the studio to discuss women in Tech, the Apple hacking, and more!
David Emm, Principal Security Researcher at Kaspersky Lab, joins Share Radio to talk about the increasing number of companies being attacked by Ransomware. Ransomware, one of the fastest-growing types of cyber threats, encrypts data on infected machines, then typically asks users to pay ransoms in hard-to-trace digital currencies to get an electronic key so they can retrieve their data.
The Digital Media Strategies Conference is an annual affair organised by the Media Briefing Organisation and has publishers from all over Europe sharing problems and best practice. Digital Strategist, Nic Newman, is speaking at the event and he joins Share Radio to discuss his talking points.
Linda speaks to Culture Secretary John Whittingdale at the largest launch of digital radio event in London this week. The event included Share Radio as part of the 18 radio stations that went live this month. Together they discuss what does this mean for the industry and the benefits of digital radio.
Linda Lewis focuses on electric cars this week and speaks to Pod Point, a Shoreditch-based company that makes charging units for electric cars that have been gradually been installed in homes, car parks and airports. They describe themselves are the UK’s largest suppliers of electric charging solutions. She speaks to Erik Fairbairn, CEO of the company.
Businesses are not taking cyber security seriously enough, the Institute of Directors (IoD) has warned, with under a third of cyber-attacks being reported to the police. In a new report supported by Barclays, named: ‘Cyber Security: Underpinning the Digital Economy’, the IoD revealed that companies were keeping quiet even though half of attacks resulted in interruption of business operations. Professor Richard Benham is author of the report, and he discussed the digital economy.
Dave Millett, Founder and Managing Director of telecoms broker, Equinox, talks about Ofcom’s report ruling on whether BT can keep its Openreach broadband arm. BT seems to have escaped the immediate threat of selling off its wholesale arm, but it faces a stricter regulatory straitjacket under wide-ranging proposals which would allow other operators to lay fibre optic lines alongside its network. Dave discusses the decision.