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Adam Cox

Modern Mindset: The Psychology of Modern Marketing

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: The Psychology of Modern Marketing
Adam Cox chats with Sam Miles, the head of production for Televisualise, a branded content company. They discuss how social media sites, especially YouTube, have enabled companies large and small to move from traditional advertising to a more subtle and less intrusive approach. From product placement to vlogging, this episode looks at how modern marketing has democratised audience engagement with tips about how to go about it for even the smallest company.
Guest:

Sam Miles

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Adam Cox

Modern Mindset: The Business of Antibiotic Alternatives

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: The Business of Antibiotic Alternatives
Adam talks to Richard Stead, a chemist and scientist that is creating a pioneering approach to deal with the problem of what to do when our antibiotics stop working. The head of the World Health Organisation has said that antibiotic resistance is one of the major threats to the world, and warns of an antibiotic apocalypse. Despite these grave concerns, big Pharma companies are not developing alternatives. Richard discusses why this is the case, and how it is an opportunity for both savvy and ethical investors.
Guest:

Richard Stead

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Adam Cox

Modern Mindset: Unlocking the Discipline for Health and Fitness

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Unlocking the Discipline for Health and Fitness
Adam speaks with Philipp Hagspiel, head of product strategy at Freeletics, a health and fitness app. Why is it that many CEOs are able to find the time to exercise every morning while running major companies, and yet most of us can’t squeeze a 30 minute jog into an entire week? Philipp talks about how routines and patterns, along with connecting digitally to other like-minded people, is the key to transforming your health and fitness routines.
Guest:

Philipp Hagspiel

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Adam Cox

Modern Mindset: A Puzzling Conversation

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: A Puzzling Conversation
Adam chats with Gavin Ucko, the founder and managing director of The Happy Puzzle Company, about how learning through games and puzzles can out-perform classroom-style education. What is it about learning through play that makes it so effective, and how do you tap into the potential of people with different types of intelligence?
Guest:

Gavin Ucko

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Adam Cox

Modern Mindset: Twins in Business

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Twins in Business
Adam interviews two identical twin sisters, Raissa and Joyce de Haas, who founded the drinks company Double Dutch. In just a few years they have won awards, used innovative approaches into investment and have created surprising new flavours of drinks. They discuss the emotional power of flavours and the benefits of working with someone with identical genetics.
Guests:

Joyce de Haas, Raissa de Haas

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Adam Cox

Modern Mindset: Generational Risk

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Generational Risk
In this episode, Adam Cox speaks to Angus Dent, CEO of Archover, a P2P lender which has conducted research into how different generations perceive financial risk. Is there a difference in the way millennials think about money, compared to generation X or the baby boomers? And because of their circumstances, do millennials need to take more risks with money?
Guest:

Angus Dent

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Adam Cox

Modern Mindset: Executive Life Coaching

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Executive Life Coaching
In this week’s episode, Adam Cox is joined by Christy De Souza, an executive life coach working with senior executives and business owners. She discusses why high flyers are often out of balance, and what can be done to get them back on track. Can success be measured just by wealth or job title, and is dissatisfaction a requirement to be motivated to succeed?
Guest:

Christy De Souza

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Adam Cox

Modern Mindset: Does Modern Banking Meet Our Needs?

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Does Modern Banking Meet Our Needs?
Adam Cox leads a discussion into whether banks actually meet our psychological and emotional needs. Banking has experienced a shake-up, a rapid evolution since the credit crunch, and open banking is set to enhance that even more. Will modern banks tap into our human needs? Joining the show to further discuss these questions and more is Rich Wagner, CEO of Cashplus, one of the newest banks entering the UK market.
Guest:

Rich Wagner

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Adam Cox

Modern Mindset: Female Entrepreneurship & The Psychology of Business Success

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: Female Entrepreneurship & The Psychology of Business Success
Adam interviews the founders of a fast-growing drinks company called Collagin, a new gin brand that contains the protein collagen. Two women from a background in the creative industries are making waves in the male-dominated drinks and spirits sector. Do female entrepreneurs think differently to men, and does it bring advantages?
Guest:

Collagin

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Adam Cox

Modern Mindset: The Psychology of Mortgage Inertia

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: The Psychology of Mortgage Inertia
In this episode, Adam investigates the psychology and emotions of mortgages. The original meaning of mortgage is burden ‘till death so why do people choose to pay too much by staying on SVR. The guest is Ishaan Malhi, CEO of online mortgage broker Trussle.
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