Digital agency director Luca Senatore put himself through evening school to learn marketing, after a fractured education in his native Italy. He came to the UK unable to speak the language, and was promptly fired from his first job. Undeterred, he moved from waiter to business owner to agency founder within a few years, and now works in digital marketing serving leading retailers as director at Genie venture. He borrows from sporting philosophy for business, and his top tip for motivation and character-building is to ‘think like Superman!’ in meetings.
Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.
How do you go from life in the City to working as a football manager? That is what ex-Brentford, Rangers and Nottingham Forest manager – and former city trader - Mark Warburton did. He joins broadcaster Georgie Frost and assistant editor Lee Boyce to reveal how he made a leap from a 20-year career in London's financial world to football management at 40. He also discusses how there are no Brexit plans for English Premier League in Europe, whether the global power balance is shifting, and what this means financially for football in the UK. Meanwhile, after an exhilarating weekend of rugby – mainly for the Welsh and Scottish fans - the future of the Six Nations and indeed the sport itself appears to be at a crossroads, with potential private equity investment on the cards. And England coach Eddie Jones has vowed to get in a sports psychologist after letting a huge lead slip this weekend – are they worth hiring? Nike nails its colours to the mast with women's sport by announcing a shirt sponsorship deal for 14 nations ahead of the World Cup – and it's revealed that the England women's rugby team was paid exactly £0 for winning the Six Nations Grand Slam.
Heimo Hammer is a former professional footballer who’s once hung out with Bono from U2, launched one of the first live streams on the (then) fledgling internet, and designed and built his own solar-powered electric car long before Elon Musk had thought about the Tesla! He’s always had an interest in marketing and advertising, spending time working for Bates and McCann Erickson and later joining Siemens as Head of Advertising. He signs off every correspondence with ‘feel good’. He runs his own digital agency in Vienna, Kraftwerk, and is involved with the ‘Fast Forward Forum’. This is an annual event where leading fi¬nanciers, marketers, consultants, entrepreneurs and mentors discuss and predict future trends and needs.
Adam is joined by US based private investigator Tammy Sorrento who is the founder of Fireball Approves. Tammy was nearly scammed out of thousands when looking for a holiday rental property. Her near miss lead her to go after the property scammers. Tammy explains that fraudsters go on rental sites and duplicate the advert and aim to take the money for a property that they don’t own. The victims are then lefts thousands out of pocket and may never see their money again. Tammy explains that UK based holiday makers are particularly at risk as they aren’t able to physically view the property. She also gives a few tips of the red flags that could expose a fraud and how to avoid them.
Adam talks to coach and burnout specialist Sam Dossa about the importance of being present and living in the moment. Sam highlights that for many people they are running on a hamster wheel of simply getting by and never take the time for self-reflection or consciously living. Sam describes the consequences of being a victim of emotional states rather than being able to respond to them in a positive way. He tells a story of a man that ruins his day just by being angry rather over spilt juice rather than having the agility to respond in a calm way. Sam talks about the importance of nature as a way to reconnect and pay attention to those inner voices.
The football managerial sack race is well and truly on. Claude Puel has left Leicester, Claudio Ranieri departed Fulham – while long-standing Rochdale boss Keith Hill has been axed. Lee Boyce and co-host Georgie Frost talk about the bizarre world of football management - there aren't many jobs you go into knowing you're going to get sacked, probably within three years. We all think we'd do the job well – probably from days wasted playing computer game Football Manager – but is that the reality? We also reveal what happens with compensation, with specialist employment lawyer Victoria Mitchell from Farleys lifting the lid. Elsewhere, we chat through the multi-million pound Manchester City/Puma deal with sports sponsorship expert Nigel Currie. Wrestling on your honeymoon? We talk to Wrestling Travel founder Lee McAteer who set up a holiday business specialising in the billion-dollar industry. Paypal offers sports teams an easier payment method, is the World Rugby League idea all about the money – and should Tottenham really sell Harry Kane?
Adam Cox is joined by former engineer and now life and leadership coach, Mario Giraldo, to talk about accessing higher levels of potential. Mario is based in Austria and works with executives and business leaders to enable them to access more from their potential. Mario’s background in engineering means he has an analytical and pragmatic approach to solving human problems and enabling people to get the very most from their resources. He shares his 5 tips to level up and explains why thinking of yourself as a high performance car is a useful metaphor to raise your game.
How important is being able communicate effectively and calmly as a leader? This is Money assistant editor Lee Boyce and broadcaster Georgie Frost have Steve Sallis, founder of Solutions Mindset, in the studio this week for secrets on how to give team talks and man manage troublesome 'star' players. Elsewhere, Nike saw more than a billion dollars wiped of its value after new Duke College basketball star Zion Williamson – dubbed the new LeBron – saw his shoe 'explode' just 30-odd seconds into a match-up against North Carolina. Former President of the United States, Barack Obama was there and tickets were selling for five-figure sums. We have self-confessed sneaker geek George Sullivan, chief executive of Sole Supplier, to tell us about the impact, and how important sports endorsement deals are now for consumers. And our question of the week: is it fair that Wimbledon are offering hospitality tickets to ladies final for £1,550 a pop – but for the men's final, it's almost three times the price?
Adam Cox talks is joined by peak performance coach, David Saville. Following his father’s death when he was just a teenager, David made the decision to turn his life around by living every day to the fullest – and aiming to inspire and encourage others to do the same. David has a coaching programme, Becoming Superhuman, which challenges those taking part to become the very best version of themselves (without needing magical powers!). He talks about how he believes the average person is accessing only 3% of their full potential – and shares how he intends to make that number much higher.
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