This week Nick Peters looks at the controversy caused by former executive chairman of Saatchi and Saatchi, Kevin Roberts, following his comments on gender imbalance and talks to Ali Hanan, founder of Creative Equals. He also analyses this week's Rajar figures with Adam Bowie.
Nick talks to Sarah Vizard, news editor of Marketing Week, on Verizon's acquistion of Yahoo, looks at the decline of micro video service Vine, Olympics branding and talks to Richard Anson, founder of customer review site Reevoo, on customer loyalty schemes.
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship.
Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
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