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Waterstones, the UK's leading bookshop chain, is under fire for going incognito at some of its newer stores. The firm has opened three shops that do not feature its distinctive branding. They are Southwold Books in Suffolk, The Rye Bookshop in East Sussex and Harpenden Books in Hertfordshire. Share Radio's James Brydges spoke to branding expert Jennifer Janson, chair of 6 degrees PR agency.

Georgie Frost was joined by consumer rights expert Martyn James this morning. Today on the agenda, they discussed the news that BT could be forced to cut the phone bills of millions of customers who are on landline-only contracts, by £5 a month. Plus they look into why around 183 million unused baby clothes are sitting idle after children have outgrown them. All these stories and more on The News Review.

Share Radio's Tom Hill has been speaking to founder of Diary of a Frugal Family Cass Bailey. Cass started the blog several years ago as a way to help shift to part time work and spend more time with her family. All if that needed them to save more and the blog follows that journey as well as providing tips to help others.

Every week, around 100 experts in all, take to the social media site to kick off the week and share experiences, tips and questions on anything money related. Last night, as it's the first of March tomorrow, they discussed the all important issue of spring cleaning your finances. Share Radio's Georgie Frost was joined by Andy Webb Personal Finance Journalist and Blogger - his site is becleverwithyourcash.com.

More than 100 UK companies are exhibiting at the Mobile World Congress in Barcelona. Its the world’s largest gathering for the mobile industry and features the latest technology that will become available in the next few years. Salford based MyManu will be showcasing Clik - the world's first wireless earphones with live voice translation into 37 languages. Share radio's James Brydges spoke to Mark Birchall, MD of Tradefair that organises the UK delegation.

Sir John Major wants Theresa May to inject "a little more charm and a lot less cheap rhetoric" into negotiations to leave the EU. The former prime minister says pro-Brexit supporters have left voters expecting an "over optimistic" future. Plus Theresa May faces a row with Brussels over plans to curb migrant numbers from the European Union next month. Georgie Frost was joined by Jack Sommers of the Huffington Post to discuss all this and more political headlines of the morning.

Researchers at Rotterdam School of Management, have discovered what in a TV advert triggers people to find the product online. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint gel. Brain scans then revealed that an advert works best when it highlights both a product’s functional benefits and triggers the viewer’s imagination. James Brydges spoke to Linda Couwenberg, who led the research.

We'll be looking at the business of cyber security - always topical, and particularly so this week when news of another huge potential data loss has emerged, with over 700,000 pieces of NHS patient correspondence "not being delivered correctly" according to the Health Secretary though the Guardian described them as just plain lost. We'll be meeting the Bradford-based cyber security firm ECSC to find out about the risks of data loss to businesses, and how ECSC is currently engaged in a huge expansion to take advantage of new data breach reporting rules which come into effect next year. How can businesses prepare? Find out on Company Casebook, with Linda Lewis.

Joining Georgie Frost to discuss the latest market headlines was Share Radio's very own Nigel Cassidy starting with picking up on the story we were covering throughout yesterday. It's to do with more doubtful developments on the merger between the LSE and Deutsche. Moving to the representative body of British businesses - the British Chambers of Commerce. They are demanding more Brexit certainty from the government, ahead of its annual conference today. And we have had some company announcements this morning from Greggs.

Donald Trump is speaking to Congress tonight. Shares in American Construction-materials companies rose in anticipation that he might finally make good on promises about a massive infrastructure-spending programme in the US. Trump also says he'd boost defense spending by $54bn in his proposed budget plan for 2018, which is about a 9% increase. Share Radio's Nigel Cassidy was joined by Jeremy Cook, Chief Economist at Worldfirst.