Morning Money: Homebase to be renamed Bunnings – but will this change their fortunes?

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  • Morning Money: Homebase to be renamed Bunnings – but will this change their fortunes? - 23 Jun 16
Nigel Cassidy

Morning Money: Homebase to be renamed Bunnings – but will this change their fortunes?

Nigel Cassidy
Original Broadcast:

Morning Money at 7:00 on

Morning Money: Homebase to be renamed Bunnings – but will this change their fortunes?
Homebase is about to be renamed Bunnings, but will the struggling DIY retailer, now under Wesfarmers ownership, see its fortunes change? Branding expert Jennifer Janson joined Nigel Cassidy and Louise Cooper to discuss the rebranding.
Guests:

Louise Cooper,Jennifer Janson


Published:

Topics: UK (in Economics); Case Studies (in Entrepreneurs & Business Leaders); Management (in Work)

Strand: Morning Money


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