This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
You've heard of fintech, but what about fashion-tech? Clothing store, Topshop, has launched a new scheme aimed at fashion technology start-ups. It partnered up with corporate innovation specialist and early stage investor, L Marks, and Matt Cox spoke to Liberty Mawhood, Chief Operating Officer at L Marks, about the scheme.
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe
This week Sue Dougan sits down with Graeme Obree, former World Champion in the 4000m pursuit in the Velodrome, and twice holder of the mythical hour record. Sue and Graeme talk about his exciting sporting career, and his new quest to be the fastest on two wheels, human powered, as well as hearing some of his favourite musical influences.
Margrethe Vestager, the European commissioner for competition, is expected to charge Google over its Android mobile operating system. Matt Cox spoke to Taj Dhunay, CEO and Founder of The App Developers, an android and IOS app creation and consultancy firm, who explained how Google dominates the market.
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Oliver Smith, Senior Reporter at business tech trade magazine The Memo, discusses Facebook’s general strategies, after it was announced that they will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots. So how does this work?