Share Radio's Book Review:
Can society and business exist in a mutually respectful relationship where one side knows where the other is coming from? On the surface, the answer to that question would appear to be "No", since most people believe that companies work to undermine the public interest. Yet there's no denying the fact that business and the public need each other although the challenge is to find a meaningful way of bringing both sides together. Well one man who may have the answer is the peer and former CEO of BP, John Browne, whose new book, "Connect: How Companies Succeed by Engaging Radically with Society", is published in paperback this week. John Browne joined Juliette Foster in the studio.
After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship.
Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
Chief executive of The Jockey Club, Simon Bazalgette, talks to Sue Dougan about his career, his childhood and his favourite musical tracks, including Electric Light Orchestra's 'Mr. Blue Sky'. Since 2008, Simon has been running The Jockey Club as the leading commercial group in British horse racing.
Marco Robinson is an entrepreneur and author of the book, "The Financial Freedom Guarantee" who says that if you follow his ten step plan, you could end up being a VERY wealthy person - and he joined Juliette Foster in the studio for a thorough run-down of the strategy and the book itself.
Nick Peters looks at cinema advertising agency Pearl and Dean’s loss of shares in the advertising market. Peter talks to Kathryn Jacob, Pearl and Dean CEO, about how this came about. She talks about the struggles the company had to face and how they recovered. Kathryn also talks about how the company has changed from a cinema to a film company.
Nick also speaks to Raymond Snoddy about the new paper-only tabloid newspaper, The New Day Nick compare the Independent’s choice to become a digital newspaper and the birth of the new tabloid. Together they talk about the vicissitudes between print and online publications as well as how modern paper publications are changing.
Nick also talks about the role of marketing in the structure of any business.
Chief marketing Officer Sholto Douglas-Home from global recruitment firm Hays says marketing should ‘man up’ and brace themselves for a brighter future of marketing.
Rachel Bridge writes books about entrepreneurship, personal development and smart thinking.
"Ambition", explains how all of us can reach our ideal place in life with a little bit of planning and some carefully honed routines. The author joined Juliette Foster in the studio to discuss her inspiration and works.