In Marketing Watch this week Nick Started by speaking with Rick Hirst, CEO of one of Britain’s leading advertising agencies Carat, And questioned whether he thought Channel 4's accusation of the BBC's highly popular Great British Bake off was a huge risk.
Then Nick spoke with Guy Phillipson, from the Internet Advertising Bureau about how Adblock Plus, will start allowing ads that it finds acceptable on your browser without your knowledge.
Nick talks to Chris about the rise of in-house marketing departments and how they are having to create digital content ever more quickly in order to keep up with online audiences. And he hears from Ed, a native Australian who’s travelled the length and breadth of Britain in order to understand how companies just aren’t getting their marketing right.
Nick talks to Gareth Davies, head of digital and insight at PR firm Waggener Edstrom, about the campaigns of the various sponsors who had spent billions for the rights to be associated with the Rio Olympics to see who had won gold, silver, bronze or were just also rans. He also talks to Colin Williamson, media consultant, about the demise of Gawker, arguably the rudest, most fearless news site on the Internet, and why the rest of the media should pay attention to its story.
Nicola Mendelsohn, vice president for Facebook EMEA, said last week video content on Facebook is growing more quickly than the company ever anticipated – in one year, video views on Facebook have gone from one billion to 8 billion. And what goes for ordinary people goes double for brands. Nick discusses this with Moz, whose company offers brands and publishers their own video feeds. Plus, have you ever sat in business meetings playing BS Bingo? Ticking off all the clichés your colleagues around you are using? Hamish Thompson created the prbuzzsaw.com web site, where PRs can paste their copy and get it scanned for BS PR buzzwords.
Nick talks to Debbie about the breakdown in trust between brands, agencies and consumers identified in a new documentary by Campaign. Do brands feel they’ve ceded too much power to budgets and agencies, and are now trying to get it back? Adrian joins Nick from Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.
This week Nick Peters looks at the controversy caused by former executive chairman of Saatchi and Saatchi, Kevin Roberts, following his comments on gender imbalance and talks to Ali Hanan, founder of Creative Equals. He also analyses this week's Rajar figures with Adam Bowie.
With the recent publication of RAJAR's listening figures for radio in the UK, Nick decides to look at how the industry is doing as a whole. To help Nick go through the data, he is joined by radio industry consultant Adam Bowie, who gives Nick the latest on the current state of radio in the UK.
Nick talks to Sarah Vizard, news editor of Marketing Week, on Verizon's acquistion of Yahoo, looks at the decline of micro video service Vine, Olympics branding and talks to Richard Anson, founder of customer review site Reevoo, on customer loyalty schemes.
Ben Pask of Rare Consulting talks about their report which says that the vast majority of loyalty schemes companies deploy in order to attract and hold onto customers just don’t work. Nigel Clarkson, MD of Yahoo UK on what the likely impact of Brexit will be on marketing and advertising…and on the global phenomenon that is Pokemon Go.
This week Nick Peters finds out how the TV industry reacted last year when YouTube pitched itself to brands as a legitimate alternative for their ad spend to conventional TV. Now the row has escalated: the online video service is suggesting brands should switch 24% of their TV spend to YouTube. Nick is also tackling one of the biggest questions facing online news media: how to generate revenue from news.
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